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Long Tail Vs Short Tail Keywords : SEO Services Provider
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For determining success of any SEO strategy, digital marketers should take into consideration about the right keyword usage. As On-page SEO is crucial for any website ranking and generating organic traffic. Right Keyword strategy or keywords are what attract your customers and it is the first thing that will help your customer to find your business online.
So now the question arises what are Keywords and how many types of keywords are there?
Keywords are the words that a searcher searches in the search engine. For example, if a searcher search “ Best SEO Services Provider in Delhi” on Google, then this search query is a keyword.
Here we are going to discuss short tail vs Long tail Keywords
Short tail keywords as the name indicate it is short in nature just having two or three phrases. Like SEO Service Provider
Long tail Keywords are quite specific in nature and has more than three phrases. Like Best SEO Services Provider in Delhi.
Long tail keywords are used more frequently now because long tail keywords are more specific, less competitive and easily targeted the audience and help any website to rank. Although long tail keywords are specific but generates less traffic, that’s why it is necessary to use keyword planner for longtail keyword generation.
In comparison to long tail keywords, short tail keywords can generate more visitors to the site as they are broad in nature and generally people search for broader keywords.
Now that you know how long keywords will help your search engine marketing campaign, you’ll need to find the right ones to suit your online marketing campaign.
Although the Google AdWords Keyword Planner is a great place to start, it is definitely not the only resource you can use to do your keyword research.
How to grab maximum benefit out from using Short tail Keywords?
In the fight between Short tail keywords Vs long tail keywords, Short tail keywords open the door to more long tail keywords as you can plan short tail keywords according to audience location and terms competitors are ranking for.
Short tail keywords are best to use in alt tags, meta tags, permalink and social media updates as incorporating short tail keywords very often in your blogpost or content can be termed as spammy by the Google.
And last not the least is always focus on giving your customer what he is searching online. Plan the right keywords during SEO strategy whether short tail or long tail keyword but keeping the buyer’s thought process in your mind.
Finally, it is seen that keywords are a critical part of any SEO strategy, and it’s important to remember plan keywords prior to use them.